Our new refreshing retail product brand is quenching the thirst of consumers. The new urban DrinkPod capsule flask proved to be highly popular at a recent launch event, with impressive sales been achieved. “We created a very minimal, almost technical brand and added a clear acetate pack to differentiate the DrinkPod from traditional vacuum flasks” said Creative Director Ray Jepson. The extent of consumer interest now being capitalised by extending the new brand to a further range of products which we will be launched in early 2012 at a major housewares show.