We created a vibrant and intriguing promotional brochure for the Ruby Lovell range of Italian pasta. Forgetting the traditional view, we visually explored different ways to present the diversity of the pasta products, which included Sepia and Barolo Tagliatelle, various unique products in the shape of grapes, footballs, multi-coloured flags and even the possibility of creating bespoke brand logostyles in pasta. The completed catalogue was soon put to good use, promoting the range at a number of sales presentations to international customers.