We were invited by Sheffield Hallam University to meet their B2B marketing team and made an immediate connection. Our first project, a press advertisement and web banner for a regional campaign. Using the simple visual metaphor of a pencil we created a targeted message that not only builds on the University’s ‘Sharp End’ brand equity, but also communicates and raises awareness of the range of services and expertise available for business. More projects have now followed, including a 3D direct mailer which makes up into a laptop to promote SHU’s Conference 21 facilities’ Free WiFi offer and its range of added value services.

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